WENDY WHITE
EL CAMPO
30 APRIL – 6 JUNE 2014

Wendy White, El Campo<br> installation view VAN HORN, Düsseldorf 2014Wendy White, El Campo<br> installation view VAN HORN, Düsseldorf 201Wendy White, El Campo 1, 2014 (detail)<br> Courtesy VAN HORN, DüsseldorfWendy White, El Campo<br> installation view VAN HORN, Düsseldorf 2014Wendy White, El Campo<br> installation view VAN HORN, Düsseldorf 2014
Wendy White, El Campo<br> installation view VAN HORN, Düsseldorf 2014Wendy White, El Campo<br> installation view VAN HORN, Düsseldorf 2014Wendy White, El Campo 2, 2014 (detail)<br> Courtesy VAN HORN, DüsseldorfWendy White, El Campo 2, 2014 (detail)<br> Courtesy VAN HORN, DüsseldorfWendy White, Umbro, 2014<br> acrylic on canvas, gold mirrored PVC , 40,5 x 33 cm / 16 x 13 in.<br> Courtesy VAN HORN, Düsseldorf
Wendy White, Umbro, 2014<br> acrylic on canvas, gold mirrored PVC , 40,5 x 33 cm / 16 x 13 in.<br> Courtesy VAN HORN, DüsseldorfWendy White, Original (Lavender), 2014<br> acrylic on canvas, gold mirrored PVC, 40,5 x 33 cm / 16 x 13 in.<br> Courtesy VAN HORN, DüsseldorfWendy White, Nike, 2014<br> acrylic on canvas, gold mirrored PVC, 40,5 x 33 cm / 16 x 13 in.<br> Courtesy VAN HORN, DüsseldorfWendy White, Carlsberg, 2014<br>acrylic on canvas, gold mirrored PVC, 61 x 45,7 cm<br>Courtesy VAN HORN, DüsseldorfWendy White, Bundesliga II, 2014<br>acrylic on canvas, gold mirrored PVC, 45,7 x 61 cm<br>Courtesy VAN HORN, Düsseldorf
Wendy White, El Campo<br> installation view VAN HORN, Düsseldorf 2014Wendy White, Candy, 2014<br> acrylic on canvas, gold mirrored MDF, 94 x 94 cm / 37 x 37 in.<br> Courtesy VAN HORN, DüsseldorfWendy White, Pirelli, 2014<br> acrylic on canvas, gold mirrored PVC, 33 x 40,6 cm / 13 x 16 in.<br> Courtesy VAN HORN, DüsseldorfWendy White, El Campo 2014<br> bottle openers for the opening

El Campo – The Field

The field is the pitch, where the action (the gesture) of the game unfolds. The pitch is a rectangular container for, and also holds the dual meaning of, an advertising promotion. The dissolving of a logo (a graphic) into just a thing (an abstraction) can hinge on the caché of a foreign brand. The athlete, who is the content provider, is both a symbol of speed and endurance and also a myth of prolonged youth. Everyone wants their team’s jersey.

El Campo – in English, sounds like it has something to do with camping. When Bill Murray wore a red Adidas tracksuit in a still from Meatballs, it was the simple juxtaposition of synthetic and organic, red and green. It was product placement as an instance of supreme leisure. Sports gear in the woods is even cooler – sportier – and more active.